Hey there, jewellery enthusiasts! Today, we want to share an inspiring story about how Werke Jewellery came to life. It all started in 2021, right in the midst of the COVID pandemic, when founder, Betty, embarked on a journey that would transform her love for jewellery into something truly special.

The Spark of Inspiration

Betty’s desire to create something unique had always lingered in her heart. However, it wasn’t until her cousin gave her a gentle nudge that she found the motivation to turn her dreams into reality. With her cousin already involved in the jewellery business, Betty took the plunge and decided to start selling jewellery herself. She saw an opportunity to put her own spin on it and bring her creative vision to life.

The Design Process

Living in Australia, Betty couldn’t help but notice the lack of African-inspired jewellery options available. This realization became the driving force behind her design process. It all began with her quest to find African-themed jewellery for herself, which proved to be a challenge. Eager to fill this gap in the market, Betty started by selling jewellery shaped like a map of Africa and then expanded to include the shapes of different individual African countries. The response was overwhelming, and soon she found herself incorporating various parts of the continent into her designs.

The Joy of Connection

Attending festivals and showcasing her creations allowed Betty to witness firsthand the joy her jewellery brought to people. When festivalgoers saw their own country’s map transformed into a stunning piece of jewellery, their excitement was palpable. Betty’s passion for connecting people with their roots and celebrating African culture through her designs became the driving force behind Werke Jewellery’s success.

Honouring Grandma Werke

Choosing a name for her jewellery brand was a heartfelt decision for Betty. She wanted to pay homage to her beloved grandmother and celebrate her African heritage. After much contemplation, she settled on “Werke,” her grandma’s name, which means “my gold” in their native language, Amharic. It was a perfect fit, beautifully intertwining Betty’s personal aspirations with her jewellery business.

And that, friends, is the inspiring story of how Werke Jewellery came to be. A journey that began with a little push from a relative, soon blossomed into a thriving business that celebrates African culture and heritage. Through her designs, Betty is bridging the gap between continents, connecting people to their roots, and spreading joy with each unique piece of jewellery. So, the next time you adorn yourself with a Werke creation, remember the passion and dedication that went into making it.